Ads Update

[00:00] Hello, hello. Good morning. Happy Wednesday, everybody. So, Jeffrey, I literally just saw your message as I was recording this, which I think is very funny. But, so first pass at the

[00:10] ads here. Excited to kind of show you guys what I was thinking for each of those. I took the first three ideas that were in the brief there and tried to kind of like get one or two solid versions of

[00:20] those going that sort of hit all of the points that we need to. So, making sure that the fonts

[00:30] are correct, making sure the spacing is there, building some of the pieces that we can reuse and kind of edit. And then I did some work with some of my AI imaging tooling stuff to

[00:40] try to create like the right types of graphics here and make them kind of fit compositionally. So, we'll see if this is right or is a good place to start. So, the first ones are idea one,

[00:50] which was about basically proposing the question and then having some sort of like responses coming

[01:00] in. So, I was trying to kind of get at something that is intrinsic to what Remesh is in some capacity, but also feels familiar. So, you get the idea that you're asking a question, you get some

[01:10] responses, trying to kind of keep brand in there, but sort of out of the takeaway piece. And then just showing light mode, dark mode, right? But of course, these are built in Figma, so we can then

[01:20] build all of these out or we can have Codex build all of these out. We can sort of figure that out later. The second one is a play on that, just literally another idea, where instead they're

[01:30] kind of like more organically coming in. And obviously, for the sake of like the shapes and stuff of the brand, that can be a bit distracting. So, I'm just keeping it out of these ones for now.

[01:40] For idea two, this one is more about sort of having the large kind of poster graphic,

[01:50] and then the image or the photograph underneath. So, you can see that because we're dealing with photography, relying on the rule of thirds here to kind of like draw us in. So, you can see this

[02:00] person's face is in that thirds spacing across all of them. And then the text is trying to balance

[02:10] using the sort of minor third, for lack of a better term. So, yeah, so we can see how that goes. This one, when it comes to the text, I kind of had to condense it and compress it to make it fit both

[02:20] the brand, but also the kind of right tone, sort of the all caps sort of tone. And then, of course,

[02:30] playing with some different treatments, right? Like this one's probably the more neutral version that sort of has the highlighted background, or these are sort of in their own white space. This one's in all caps. We could start getting real fancy here with playing with a different

[02:40] color background if we wanted to, to kind of mix it up and make that stand out a little bit more.

[02:50] So, and then again, darkened versions. Let me put myself over here this time. And then, so, idea two B is basically saying, okay, well, what if we didn't do it with any

[03:00] photography? What does that leave us with? And it looks more or less like that. So, playing with the different scales behind it. Far less exciting, but it might be better here

[03:10] if there was some other call to action or something or another line that made it more interesting. For idea three. So, this one is a little bit more of like the social media-esque looking imagery.

[03:20] So, again, kind of made these following the rule of thirds. You can see hot take and the person's

[03:30] face are in that space. Same here, same here. And then there's sort of a natural fall down to the lower right with these things. So, we can kind of overlap a little bit. I tried to add a little bit

[03:40] of sort of blur to the background. And these are also like pieces that are responsive to the text, right? So, they kind of reposition based on that. So, really easy to edit once we kind of get to it.

[03:50] For 3B, I'm sort of getting at the post-it one. Kind of amazing at how difficult it is to get

[04:00] a post-it image out of AI. But these are a couple of the ones that I was able to create. And then I have the text laid over top of it here in Figma with some styling on it

[04:10] to give it a little bit of bleed to kind of make it look a little bit more real. But point being is that we can get in here and say whatever we want, right? So, nice and easy.

[04:20] Same goes for this one with the notepad graphic. So, yeah, there's some other ones in there. I saw there were some holds as far as like don't proceed any further on these, but I figured

[04:30] I would get some first passes, first impressions about the general direction here. When it comes to the imagery, I think I can switch over in this view without... I don't know if you can actually

[04:40] see what I'm showing you, so I'll keep it brief. But if not, I'll try to also describe it. So,

[04:50] basically, this is like a wired to nodes environment where I can kind of link one prompt output to another and kind of keep creating imagery.

[05:00] So you can see that in the case specifically for the people, we can really get into like having it batch out a whole range of stock photography

[05:10] that then can be used and downloaded in packs. So I can go through lots of iterations really quickly, try to get these things and then these get directly piped into Figma.

[05:20] If you can't see this window, so sorry, hope you can mentally put together what I just talked about. But in any event, let's touch base on this stuff soon. I'm gonna share this obviously right after I finish recording it.

[05:30] And then I'll share the Figma as well. So we can start commenting in there. Yeah, and touch base soon. Cheers.