BrandZap
George Little
Transform Perception. Accelerate Growth
Sharpen your brand’s identity to resonate with your audience and stand-out in the market.
New or refreshed logo design, colors and font selection, iconography, layouts and more, summarized in a style guide.
Good brands know their neighbors... we'll create a visual map of other companies in the industry to make sure your brand stands out.
We'll build an online brand guide that can be easily referenced by your employees—and can be easily updated.
Get a jump start on your new brand with a handful of updated slide decks, collaterals, and plenty of templates.
Share the fun with your employees and customers: t-shirts, dad-hats, stickers, the list goes on.
Ensure your brand looks good across all social platforms with cover images and content-related post templates.
Get a cleaned-up or ground-up brand in 4-weeks or less.
You’re building the product, talking to investors, and trying to hire all at once. A smart brand system helps you show up professionally, pitch clearly, and scale faster.
Clarifies your value to investors, hires, and customers
Fast turnaround fits your launch timelines
Assets designed around what you actually need
Flexible enough to evolve with your product
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Whether you're new in role or inheriting legacy materials, we’ll help you rebuild the brand system without disrupting the pipeline.
Aligns brand to current company size and voice
Gives your team usable templates, not just pretty PDFs
Produces a dynamic brand guide for scaling efforts
Helps set the stage for future site/campaign refreshes
You’ve got a strong product and traction, but the brand doesn’t match. We help bridge the gap with creative that supports performance.
Aligns visuals and tone with product maturity
Supports sales enablement and onboarding
Boosts trust with enterprise buyers and users
Integrates well with GTM materials (web, decks, posts)
For early-stage startups, the brand is often overlooked until it becomes a blocker. We help your companies look and operate like market leaders from day one.
Pre-built process with clear deliverables and pricing
Fast execution for high-velocity founders
Visual differentiation in crowded markets
Portfolio bundle pricing available
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Our Brand Refresh process is short and sweet.
We’ll start with a conversation to better understand the hurdles and aspirations of your company's brand.
Over the following 4-weeks, we'll develop multiple options for your brand, reviewing with your along the way.
Once we select an option, we'll finalize the branding in the style guide and roll it out to the decks and collaterals.
Our Brand Refresh service offers a comprehensive suite to redefine your brand's identity quickly. Before we get started, we'll define a scope based on your company's specific needs, however, typically they include a new or refreshed logo design, color schemes, font selection, and iconography, all summarized in a detailed style guide. We also provide slide decks and collaterals to jumpstart your new brand, design for company swag like t-shirts and stickers, and templates for consistent social media graphics.
The Competitor/Partner Analysis is a critical part of our Brand Refresh process. We conduct an in-depth review of your industry landscape, focusing on key players and how they position themselves. This analysis helps us ensure that your brand stands out by highlighting unique brand differentiators. It's not just about being different, but also about carving a niche that resonates with your target audience and aligns with your business goals.
Our Brand Refresh process is designed to be both thorough and efficient, typically spanning a 4-week period. It starts with a kick-off meeting to understand your brand aspirations and challenges. Over the following weeks, we develop multiple branding options, refining them based on your feedback. The final step is the design rollout, where we finalize the branding elements in a style guide and apply them to key assets like slide decks and collaterals. Sometimes, depending on availability or other external factors, Brand Refresh can last up to 6-weeks.
The Brand Refresh service starts at $3,500, with a payment structure designed for flexibility. An initial payment of 50% is required to get started, with the remaining being due after completion. This pricing includes multiple revisions to ensure your brand's new identity aligns perfectly with your vision. Should your project require more extensive work, we'll discuss this upfront to ensure transparency and alignment on scope and cost.
Your involvement is crucial to the success of the Brand Refresh. We encourage active participation from your end, especially during the initial discussions and feedback stages. Your insights and feedback help guide the creative direction and ensure the final deliverables resonate with your brand's ethos and business objectives. At the beginning of the project, we'll discuss who the stakeholders are, their availability, and level of input required.
Our goal is to get you kick-started on your brand. The service includes 4-5 revisions during the design phase. We'll present initial concepts and work closely with you to refine and adjust based on your feedback. If the initial options don't meet your expectations, we'll take your input and iterate until we achieve a design that you're satisfied with. And remember, our Brand Refreshes are designed to get you pointed in the right direction and are designed to be built upon.
Post-Brand Refresh, we provide a dynamic or PDF (or Notion apon request) brand guide that serves as a reference for your brand's visual and stylistic elements. This guide is easily accessible by your team and can be updated as your brand evolves. Additionally, we're here to offer ongoing support and advice for maintaining brand consistency across all platforms and materials.
Yes! At the onset of your project, we'll coordinate a kick-off where we can learn more about your company, brand, and marketing efforts. Additionally, we'll setup a series of touch-points throughout the project life-cycle to gather critical feedback and input.
If you're planning on hiring or working with George - you're about to make a great decision.
George is a tremendous asset to any team. He is an effective, high initiative leader who produces quality results and excels equally in structured and ambiguous environments. If I ever found my own start-up, George will be one of the first folks that I call.
George is the best designer I've ever met.
As a business stakeholder, I've watched George drive deep into challenges to understand business/marketing themes. These efforts have translated into stunning and comprehensive design.
George has a profound way of simplifying complex systems and new methodologies into comprehendible and highly appealing visuals. We've worked together on a few projects now and it's evident he has a rare ability to not only translate a vision into marketing creative so accurately but also leverage his versatile skillset to build impactful and compelling narratives
BrandZap is a Marketing Design Consultancy led by George Little.
