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Mobler Bedside Tables

Industrial Design + Branding
Mobler is modular, american-made furniture for millennials.
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Brooklyn, New York

Project Description

Mobler emerges as a forward-thinking furniture brand tailored for the urban yuppie demographic, blending Scandinavian minimalism with mid-century modern influences. The brand's inaugural product, a versatile bedside table, epitomizes the ethos of affordable customization suited for compact living spaces.

The side table is offered in six captivating color combinations, drawing inspiration from the De Stijl movement's vibrant palette, complemented by two understated greys. Crafted from premium Baltic birch plywood and supported by sleek bent steel legs, each piece exudes durability and style. A standout feature is the integration of a wireless charging pad within the tabletop, coupled with built-in USB charging capabilities, and a surge protector to streamline device usage and minimize cable clutter.

This innovative approach to furniture design not only caters to the aesthetic and functional needs of contemporary living but also signifies Mobler's commitment to pushing the boundaries of traditional furniture design.

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As part of the manufacturing process, a CNC-mill is used to craft and cut out the various parts required. Dosis, embodies this resulting aesthetic of shapes being cut from a rotating bit. The rounded terminations and simplistic straight lines are reminiscent of CNC-lettering.