AI workflows for marketing teams.

Our Brand Refresh service offers a comprehensive suite to redefine your brand's identity quickly. Before we get started, we'll define a scope based on your company's specific needs, however, typically they include a new or refreshed logo design, color schemes, font selection, and iconography, all summarized in a detailed style guide. We also provide slide decks and collaterals to jumpstart your new brand, design for company swag like t-shirts and stickers, and templates for consistent social media graphics.

The Competitor/Partner Analysis is a critical part of our Brand Refresh & Marketing Website process. We conduct an in-depth review of your industry landscape, focusing on key players and how they position themselves. This analysis helps us ensure that your brand stands out by highlighting unique brand differentiators. It's not just about being different, but also about carving a niche that resonates with your target audience and aligns with your business goals.

Absolutely — that’s what we do best. Whether your brand feels outdated, inconsistent, or just not connecting with your audience, we’ll help identify what’s working and what’s not. Through our Brand Refresh process, we refresh your visuals, messaging, and overall strategy so your brand looks sharper, feels more cohesive, and aligns with where your company is headed.

Our Brand Refresh process is designed to be both thorough and efficient, typically spanning a 4-week period. It starts with a kick-off meeting to understand your brand aspirations and challenges. Over the following weeks, we develop multiple branding options, refining them based on your feedback. The final step is the design rollout, where we finalize the branding elements in a style guide and apply them to key assets like slide decks and collaterals. Sometimes, depending on availability or other external factors, Brand Refresh can last up to 6-weeks.

The Brand Refresh service starts at $3,500, with a payment structure designed for flexibility. An initial payment of 50% is required to get started, with the remaining being due after completion. This pricing includes multiple revisions to ensure your brand's new identity aligns perfectly with your vision. Should your project require more extensive work, we'll discuss this upfront to ensure transparency and alignment on scope and cost.

We manage most of our design work in Figma, where stakeholders can review progress and share feedback asynchronously. To save time, we use Loom and short video updates instead of long meetings. Each review includes multiple creative directions — along with strategic and operational context — so stakeholders can make informed, confident decisions.

Your involvement is crucial to the success of the Brand Refresh. We encourage active participation from your end, especially during the initial discussions and feedback stages. Your insights and feedback help guide the creative direction and ensure the final deliverables resonate with your brand's ethos and business objectives. At the beginning of the project, we'll discuss who the stakeholders are, their availability, and level of input required.

Our goal is to get you kick-started on your brand. The service includes 4-5 revisions during the design phase. We'll present initial concepts and work closely with you to refine and adjust based on your feedback. If the initial options don't meet your expectations, we'll take your input and iterate until we achieve a design that you're satisfied with. And remember, our Brand Refreshes are designed to get you pointed in the right direction and are designed to be built upon.

Post-Brand Refresh, we provide a dynamic or PDF (or Notion apon request) brand guide that serves as a reference for your brand's visual and stylistic elements. This guide is easily accessible by your team and can be updated as your brand evolves. Additionally, we're here to offer ongoing support and advice for maintaining brand consistency across all platforms and materials.

Yes! At the onset of your project, we'll coordinate a kick-off where we can learn more about your company, brand, and marketing efforts. Additionally, we'll setup a series of touch-points throughout the project life-cycle to gather critical feedback and input.

We design every brand system to be easy for your entire team to use — not just designers. From clear guidelines to intuitive templates, our goal is to make brand consistency effortless. This approach helps your marketing, product, and design teams stay aligned and on-brand across every touchpoint.

Every brand evolves over time — the key is planning for it. Brand Evolution Mapping is our process for understanding where your brand stands today and how it should grow alongside your company. We align your brand’s design system with your business roadmap — considering things like team growth, product plans, and market shifts — so your brand stays flexible, scalable, and future-ready.