Its 2024. Forms are dead. Get started here.

Frontier CRE

Branding + Graphic Identity Design
Graphic identity design for a commercial real estate company.
↓ Learn More
Philadelphia, Pennsylvania

Project Description

Frontier is a commercial real estate company that wanted a sleek look for their brand. Their brand’s graphic identity was designed to create a contemporary, forward-looking, and trustworthy impression on its customers and prospects. The company leases office and light-industrial space and needed a recognizable, highly visible graphic identity.

The logo was developed to be a play between typography and three-dimensional form. The ‘F’ can be read as a collection of three flat shapes, or as shadows casting from a thin letter ‘F’ standing vertically as seen from above. The text portion of the logo is a slightly modified version of ‘Frontier’ typed in the Centim font face - the spacing and terminals of some letters were modified however

There are two primary forms the logo comes in: a horizontal format with the logo mark on the left; as well as a set of square formats, each with a slightly different arrangement of text and logo mark. These square formatted logos are alternatives to the primary logo, allowing for more flexibility in usage. They also reveal a branded shape - a square with two rounded corners - that is used repeatedly throughout the graphic identity.

Red is the primary color of Frontier’s brand. A slightly muted version was selected to tone down the brightness and intensity, while still delivering a punch. The rest of the colors are fairly neutral tans and greys, allowing the red to stand out.

Featured on
Buy Now!
No items found.
No items found.

Brand Colors

Logo Alternatives

Font Selection

Centim is a narrow, stylized, contemporary font face. Its variating thickness and sharp terminations, make it distinctive, dynamic, and recognizable. Franklin Gothic is a professional, modern, and sophisticated font-face. It's excellent for large amount of copy since it's so easy on the eye. It comes in six weights, each offering a slightly unique tone. The font’s rigid structure gives it an intelligent persona.