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Mikado

Branding
Branding design for an architecture startup
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Discipline
Location
Tuscon, AZ
Website
https://mikado-arc.com

Project Description

Mikado is an architectural startup based in Tucson, Arizona that focuses on multi-family residential construction. It was founded by Stefan Kaiser, who approached the brand with a vision of classic modernism and honest architectural expression. The brand was developed to evoke ideas about early modern materials and techniques.

The logo is simple and clean: "Mikado" is typeset with tight spacing in QuincyCF, a soft serif font reminiscent of early modernism.

The colors were carefully selected to reflect the brand's nature while achieving enough contrast to be used interchangeably. Additionally, the brand's patterns were designed based on materials commonly found throughout Mikado projects.

Website
https://mikado-arc.com
Contributors
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Brand Colors

Brand Patterns

Font Selection

QuincyCF was chosen as the logo and brand font for its balance between classic serif typography and modern pixel-based fonts. It can be used for both large headline text and small details. As a complement to QuincyCF, Inter was chosen as the information and content font. Inter is a well-known sans-serif font that communicates effectively without bias.